August 10 - 13, 2015
VP & GM Global eCommerce, Marketing, Technology
Main Conference Day One
Friday, January 8th, 2016
In a world that is increasing digital, shelf lives of CMOs will be tied to their ability to constantly experiment and measure the effectiveness of their programs. Advances in technology (Big Data, Mobile, DMPs etc.) coupled with digital footprints left by customers provide a basis to facilitate this. This discussion focuses on how the marketing landscape is rapidly changing thanks to digital/social marketing strategies, advanced data management capabilities (measurement and optimization) and the new found power of the individual customer (Internet of me). In this session, look at what organizations have to do to drive cultural transformation internally and what types of strategies help drive ROI. You’ll hear lessons about what not to do (and what to do) while driving successful data related strategies in Customer Experience, Digital Marketing and Online Sales.