Brian Littleton, President & CEO at ShareASale
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Brian Littleton

President & CEO

Check out the incredible speaker line-up to see who will be joining Brian.

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Main Conference Day Three

Friday, January 8th, 2016

12:15 The Affiliate Channel: You’re Doing it Wrong.

When polled, Retailers commonly list the Affiliate Channel as something they would like to pursue or invest more into during the current or coming year. Although it is a marketing strategy that Retailers frequently discuss, the Affiliate Channel is often misunderstood and improperly applied. In this session, we will address some of the common strategies as well as major pain points that arise time and time again. Presenter Brian Littleton is the Founder and CEO of ShareASale, an Affiliate Marketing Network with 15 years of experience helping Retailers grow their Affiliate Channel.

In this session you will learn:

• How to maximize value by considering attribution models other than traditional “last click”
• How to utilize goodwill and fundraising to target non-traditional Affiliates for your Channel
• How to set up and prepare for Mobile users within the Affiliate Channel
• Why it is important to have your Biz-Dev team involved in your Channel