Brian Sawyer, Senior Managing Director- Digital at Build-A-Bear Workshop
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Brian Sawyer

Senior Managing Director- Digital
Build-A-Bear Workshop

Check out the incredible speaker line-up to see who will be joining Brian.

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Main Conference Day One

Friday, January 8th, 2016

09:05 Cross-Channel Keynote Panel Discussion: Laying Down The Building Blocks For Your Cross-Channel Future

The retail landscape is changing so rapidly, that the lines are blurring between online only and brick and mortar. Heads of Marketing, Ecomm and Digital, all with extensive multi-channel backgrounds, bring years of expertise to eTail. They’ll talk about what works in omnichannel today and tried and true methods to compete.

• Align yourself internally around omni-channel
• Enable a detailed view of data
• Examine your customer experience pathway
• Reviewing integration of digital and in-store
• Work through challenges around your back-end infrastructure