Cindy Starr


SVP Marketing
Vistaprint

Main Conference Day One

Friday, January 8th, 2016


10:55 Innovation Keynote Panel Discussion: Looking At Innovation In Retail: Growing Your Business In 2015 And Beyond

Many organizations have faced becoming stuck in a “retail rut”. Not these companies. They are focused on staying on the cusp of innovation, by removing barriers to gain a competitive edge. Inspire your organization and drive innovation after leaving this keynote session.

• Define what innovation means in your organization
• Look at non-traditional programs as a means for innovation
• Review different technology options to support your initiatives
• See what types of opportunities exist for retailers both today and in the future
• Measure success (and ROI) on your programs

16:30 Data Panel Discussion: Creating Specific Solutions For Your Customers Using Data

Data is central to shaping experiences that really help customers buy (quickly and repeatedly). How are you gathering customer data and what are you really doing with it? This panel goes through ways to help help customers reach checkout and buy, using data.

• Drive your customer towards a specific activity using data sets
• Use your current data to structure experiences that help customers buy
• Leverage and reuse that customer data (purchase data, behavioral data, etc.) to encourage them to buy
• Redeploy customer data into a specific commerce experience across different channels


Check out the incredible speaker line-up to see who will be joining Cindy.

Download The Latest Agenda