Emily Rugaber, Director, Best Practices at GoodData
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Emily Rugaber

Director, Best Practices

Check out the incredible speaker line-up to see who will be joining Emily.

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Main Conference Day One

Friday, January 8th, 2016

17:00 Using Analytics to Improve the Omni Channel Customer Journey

In the digital age businesses have more avenues than ever to connect with customers, but delivering a seamless omni channel experience across platforms can be very challenging. Join Emily Rugaber, the Director of Best Practices at GoodData, to learn how a connected analytics strategy can give you the detailed visibility you need to build a best in class omni channel experience. In this session you will learn:

• Best practice approach to understanding digital customer behavior
• How to use data across channels to understand channel and campaign performance
• Key KPIs for Retail and Ecommerce