Jacob Ajwani is a VP of Strategy at Yieldify, a predictive marketing technology that increases conversions (minus the complexity). As an early member of the Adobe Test & Target team and most recently Monetate, he has a deep heritage in conversion optimization. Jacob has built out the personalization programs for brands such as Audi, Disney, and Conde Nast.

Between Monetate and Adobe, Jacob spent two years as Vice President of Client Services for Cognitive Match which focused on display ads + machine learning. Jacob is a avid guest-blogger for Econsultancy.com.