Jeff Barto, Trust Strategist at Symantec
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Jeff Barto

Trust Strategist

Check out the incredible speaker line-up to see who will be joining Jeff.

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Main Conference Day One

Friday, January 8th, 2016

08:40 Keynote: How Trust Drives Ecommerce Differentiation And Conversions

Consumer trust in your website and brand can either make or break your business. When trust is strategically established at the right moments during the customer experience, it increases traffic, reduces shopping cart abandonment and drives more conversions. Ignored, it might cost you, your brand and your business.

• Learn when trust can differentiate your brand and validate your website
• Discover how successful brands leverage trust to elevate traffic, interactions and site stickiness
• Why your company’s leaders will thank you for advocating best practices that inspire trust
• Hear best practices and tools that can project trust throughout the customer experience