August 10 - 13, 2015
Director, Social Marketing
Blinds.com (subsidiary of The Home Depot)
Main Conference Day One
Friday, January 8th, 2016
17:15 Case Study: Creating Profitable Exciting Relationships In The Blogosphere Between Brands And Bloggers
Dive into the blogosphere with smart blogger relationships – they can be profitable and interesting components of your ongoing social media outreach with great SEO benefits to boot!
Join Katie Laird, PR and Social Media Manager of Blinds.com, as she walks attendees through her own Brand Ambassador program (aka: the MOBsters) tips and tricks, as well as a variety of creative and trackable ways that businesses just like yours are engaging in the blogosphere. Grow the online buzz, the goodwill and the bottom line of your brand through organic storytelling, product reviews and blogger community outreach.
•Content and engagement strategies that work with blogger partners
•How to identify and connect with your ‘dream bloggers’
•Setting tracking mechanisms and internal expectations around blogger outreach