Kenny Kane, Co-Founder & COO at Stupid Cancer
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Kenny Kane

Co-Founder & COO
Stupid Cancer

Check out the incredible speaker line-up to see who will be joining Kenny.

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Main Conference Day Three

Friday, January 8th, 2016

14:00 Case Study: Creating Unique Product Offerings To Drive The Brand

By attending this session, you will learn how the leading young adult cancer advocacy organization created a phenomenally successful ecommerce program that has yielded a sustainable revenue stream while solidifying its unique brand. Learn how to grow your store on a small budget, a lean staff, and a small social footprint.

• How to build brand identity within a specific demographic
• Find communication platforms that help make brand building easier
• Avoid and identify roadblocks
• Invite your community into your creative process
• Manage revenue and risk smartly