Michael O'Hanlon, VP Corporate and Business Development at Wayfair
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Michael O'Hanlon

VP Corporate and Business Development

Check out the incredible speaker line-up to see who will be joining Michael.

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Main Conference Day One

Friday, January 8th, 2016

17:15 Turning Traffic Into Revenue – Integrating Advertising Within The eCommerce Funnel

Mike will discuss the growth of digital advertising on ecommerce sites. What the goals of digital advertising on sites? They can span from top of funnel/brand awareness to bottom funnel/Direct Response/Co-op. He’ll walk through a few case studies on Wayfair.com, the first is a custom brand integration with Sherwin- Williams, the second is their “Get it Near Me” program to drive qualified shoppers from Wayfair.com to local furniture stores, and finally some sponsored content on Wayfair.com. You’ll leave knowing the importance of creating a win-win-win for etailers, brands, and customers.