eTail East 2015 (past event)
August 10 - 13, 2015
Call: 1.888.400.5404
Michael O'Hanlon
VP Corporate and Business Development
Wayfair
Check out the incredible speaker line-up to see who will be joining Michael.
Download The Latest AgendaMain Conference Day One
Friday, January 8th, 2016
17:15 Turning Traffic Into Revenue – Integrating Advertising Within The eCommerce Funnel
Mike will discuss the growth of digital advertising on ecommerce sites. What the goals of digital advertising on sites? They can span from top of funnel/brand awareness to bottom funnel/Direct Response/Co-op. He’ll walk through a few case studies on Wayfair.com, the first is a custom brand integration with Sherwin- Williams, the second is their “Get it Near Me” program to drive qualified shoppers from Wayfair.com to local furniture stores, and finally some sponsored content on Wayfair.com. You’ll leave knowing the importance of creating a win-win-win for etailers, brands, and customers.