Sam's experience spans 21 years in B2C and B2B, for startups and Fortune 50 companies across roles in marketing, product development, business development and chief executive leadership.

For the first half of Sam's career he led marketing, sales and business development for several early-stage startups in CA. Businesses included direct mail catalog, marketing consulting, online media / community, and web-based telecommunications.

Sam joined Dell in 1999 and managed Dell’s consumer web site, responsible for operations, content, design, analytics, and P&L management. Sam led Dell through three redesigns and helped develop Dell’s global online strategy, growing Dell's consumer online revenue to over $3.5 billion.

Sam also launched Dell's Consumer CRM & segmentation group, responsible for developing vertical markets, retail marketing strategy, CRM & database marketing programs, hispanic marketing, three-year plan, and launching Dell's customer-centricity strategy and change leadership program.

Sam was founding CMO for Bazaarvoice Inc., recognized as "ClickZ Marketing Innovation of the Year" twice, and Austin's "Best Place to Work" twice. In 5 years Sam helped grow Bazaarvoice to 7 products, 500 people, and $50 million revenue.

Sam was founder and CEO of Mass Relevance, the SaaS leader in social integration. In 3 years Mass Relevance grew to 150 people globally serving 300 clients prior to merging with Spredfast in April, 2014 to be the largest social marketing company in the world (Sam now serves on the Board).

Sam is author of two books: "301 Do-it-Yourself Marketing Ideas" and "How to Market With Computer User Groups", and a frequent contributor and speaker on entrepreneurship, culture, and marketing. Today Sam is a company growth advisor, angel investor, board member, and on the verge of turning over the next rock.