Steve Oblak drives overall strategy and execution for Wayfair.com. He also leads Wayfair's Category Director, Buying, Site Merchandising, Supplier Management and Daily Sales teams, and oversees the AllModern.com and Wayfairsupply.com businesses. Steve joined Wayfair in 2009 from River West Brands, where he was on the management team of an early-stage venture focused on acquiring and re-commercializing dormant consumer brands. Steve previously served as a Senior Director at FutureBrand Worldwide, a global brand management consultancy practice of Interpublic Group. He began his career in consulting in the International Financial Services practice at the Corporate Executive Board. Steve has a B.A. from Hamilton College and an M.B.A. from Northwestern University.