Thomas Davis, Head of Global eCommerce at PUMA

Thomas Davis

Head of Global eCommerce

Check out the incredible speaker line-up to see who will be joining Thomas.

Download The Latest Agenda

Main Conference Day One

Friday, January 8th, 2016

11:55 Keynote: Setting The Groundwork For A Global eCommerce Strategy

As the head of global eCommerce, Tom is focused on smart and effective ways to enter new markets and grow Puma’s footprint. Puma has launched in a number of markets, and Tom will share his lessons learned in this keynote case study.

Develop a unified approach to global expansion
Simplify the shopping experience for international consumers
Make organizational decisions around centralicizing or localizing teams (take a look at the pros and cons)
Manage your budget and internal resources as you go into new markets