August 10 - 13, 2015
Main Conference Day One
Friday, January 8th, 2016
As the head of global eCommerce, Tom is focused on smart and effective ways to enter new markets and grow Puma’s footprint. Puma has launched in a number of markets, and Tom will share his lessons learned in this keynote case study.
•Develop a unified approach to global expansion
•Simplify the shopping experience for international consumers
•Make organizational decisions around centralicizing or localizing teams (take a look at the pros and cons)
•Manage your budget and internal resources as you go into new markets