Steve Baruch

VP, Digital Strategy & Marketing
MSC Industrial Supply
A 20-year veteran of industrial distribution, Steve Baruch serves as Vice President of Digital and Strategy for MSC Industrial Supply (NYSE:MSM), one of the nation's largest distributors of a broad range of products to industrial customers, satisfying their maintenance, repair and operations (MRO) supply requirements. Steve leads MSC’s digital initiatives, including overseeing the eCommerce customer experience for what now accounts for more than 50% of MSC’s sales. He also leads MSC’s corporate strategy team and has played an integral role in helping the company identify and integrate a combination of digital strategies to deliver enhanced solutions for customers.

Prior to joining MSC, Steve served as Senior Vice President of Sales and Managed Services for Adecco where he was responsible for leading B2B sales and marketing with focus on digital, web and eCommerce strategy and execution. Previously, he held various executive positions at global electronics distributor Arrow Electronics, including Director of Sales, Marketing, and Public Relations for

Steve has spoken at numerous industry conferences and been featured in a number of major publications, including The Wall Street Journal, Forbes, Internet Retailer and Modern Distribution Management.

14:30 Kick-Off Case Study Session: Delivering Your Unique Value And Meeting Rapidly Changing Customer Expectations In An Omni-Channel B2B World

An ecommerce leader in the industrial distribution space with near $3B in sales, MSC Industrial Supply Company now transacts more than 50% of its business online. Hear how Steve Baruch, Vice President - Digital & Strategy, has helped transform MSC from a direct marketing company into an omni-channel trailblazer. Learn how MSC thinks about the future of B2B, and how the company is positioning itself as the online and offline worlds continue to morph and evolve.