Managing Partner & Co-Founder
Mark Lippmann is Managing Partner and Co-Founder of the deborah lippmann luxury nail lacquer and nail treatment brand. Since the company’s inception, as co-founder and managing partner, Mark has been involved in all areas of the brand’s strategic development and growth. Mark is responsible for creating the brand’s logo, product packaging, in store display creative and has overseen the brand’s digital development, marketing strategy and implementation. Notable achievements include creation of the deborahlippmann.com e-commerce platform in 1999 and its subsequent overhaul and introduction of a mobile platform in 2013. He also develops and manages all digital marketing initiatives.
Aside from the creative and digital realm, Mark also manages international compliance, systems implementation, IT and customer care.
Main Conference Day Two: Innovation and Disruption
For Deborahlippmann.com, a leading beauty brand, offering a positive customer experience is paramount. It was this dedication to customer satisfaction that led them to explore ways to improve product discovery on their site and personalize the entire purchase journey for their customers. Deborah Lippmann then joined forces with Unbxd to deliver exceptional product discovery experiences through site search, navigation & personalized recommendations, on both desktop and mobile, and saw a dramatic increase in conversions as well as customer engagement.
In this power-packed session join Mark Lippmann, Managing Partner & Co-Founder at Deborah Lippmann, and Monal Patel, SVP & CBO at Unbxd, as they take you through deborahlippmann.com’s approach to experience driven commerce and how they drove conversions up by 40%!