David Trice

David Trice has enjoyed a 20+ year career in building and delivering software solutions to Enterprise customers.  David is currently CEO at ENGAGE.cx where he leads the effort to enrich consumer relationships with The Relationship CloudTM ,  an omni-channel customer experience platform.  Prior to ENGAGE.cx, David spent 5 years at Oracle as a Vice President, working on CRM Product Management & Strategy and led the initial launch of Oracle’s next generation CRM, Fusion CRM. Prior to joining Oracle David co-founded and served as President of Revenue Technologies Corp, which was acquired by Oracle in 2007.  David is a long time Atlanta native having graduated from the Georgia Institute of Technology.  David currently resides in Roswell with his wife and two kids. 

16:00 Attribution Panel Discussion: Finding The Right Attribution Model That Delivers Results

Attribution modeling is still a challenge, especially as the number of customer touch points increase. The challenge is not only the model that is used, but also the technology to support your model. Our panelists walk through strategies they’ve implemented, why, how they’ve worked, and their plans for the future. Wondering if your model is working? This session is for you.

• Sort through different models
• Discuss tools and technology to support your modeling
• Pull insights from your models to make informed business decisions
• Decide when you may need to modify your model
• Adjust your spend based on the model
• Quantify savings in certain areas vs. spending additionally in others