Ed Deutscher

Vice President of Digital Applications
Ed Deutscher joined HSN in 2004 and serves as HSN’s Vice President of Digital Applications. In his role, he leads the technical development of HSN’s digital experiences which include HSN.com, m.hsn.com and native applications for iOS, Android, and Windows 8.  Through his leadership, Ed ensures the successful delivery of the HSN Digital portfolio and has driven new emerging opportunities in transactional innovation such as mobile.

Before joining HSN in 2004, he was a Technology Consulting Manager at Accenture where he managed and delivered web-based solutions and integration architectures for utility companies.  Before leaving Accenture, he served as the North American Utilities Integration Strategy Lead.

09:05 Market Share Keynote Panel Discussion: Gaining Market Share In Today’s Rapidly Changing Retail Environment

Growing in a highly commoditized, saturated market is no easy feat, even for top online and multi-channel retailers. Each of our executive panelists has a unique growth story to share, as they’ve identified how to maximize the tools at their disposal. This session details how you can grab share from your competitors, no matter how large or small your company is.

• Review your organizational structures (why and how) as you continue to grow
• Look at today’s competitive environment (how to become a leader in your vertical)
• Enable holistic views of your customers
• Align customer experiences (or differentiating them) depending on your channel strategy