Karen Kolb

Sr. Director Customer Marketing
Gilt Groupe
As the Senior Director of Customer Marketing for Gilt, Karen Kolb oversees member communications and customer retention programs.  Karen started her career at Gilt in May 2012 and since then has lead various initiatives to institute direct marketing best practices, improve member activation and reactivation and optimize the email experience for Gilt’s members.
Prior to joining Gilt, Karen was the Customer Marketing Director at FreshDirect, overseeing its loyalty, customer retention and email programs,  and a Director of  Promotions at Barnes and Noble where she managed all direct marketing programs, membership and private-label credit card acquisition. 
Karen obtained her bachelor’s degrees in marketing  and French from Cabrini College in Radnor, PA.  She and her family reside in New York City.

10:20 Keynote: How You Can Identify The 20% Of Customers That Make Up 80% Of Your Revenues

Relevance is important to all customers. And all customers are important. But trying to be all things to everyone can water down your brand and value proposition. Focusing on groups that provide the most bang for your buck is key. Karen will walk through Gilt’s CRM journey, and how to create personalized messages that really resonate with your customers.

• Provide product and experiences that are relevant to your customers
• Start with a deep look into your data
• Talk to your customers and get feedback
• Personalize your communications and make them high-touch to drive engagement (focusing on web, mobile and email)
• Invest in the right tools and resources to support your programs