Mark is currently head of Global Digital Marketing for Reebok and responsible for higher funnel consumer acquisition, analytics and technology. Prior to Reebok, Mark’s 18 year career has also seen him work in the UK, Sweden, Germany and the Netherlands for both adidas and DigitasLBi.
Mark Whitehead Head of Global Digital Marketing
Mark is the Head of Global Digital Marketing for an iconic brand that’s trying to make the transition from a wholesale driven business to a retail driven business. They are shifting their thinking, as a company, from brand first to retail. Mark will showcase how they are now in this wonderful place where brand marketing is showing accountability for sales.