Mosheh Poltorak, Retention Marketing Manager at (subsidiary of The Home Depot) (subsidiary of The Home Depot) Logo

Mosheh Poltorak

Retention Marketing Manager (subsidiary of The Home Depot)

Check out the incredible speaker line-up to see who will be joining Mosheh.

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The Search, Display & Online Media Summit

Thursday, October 8th, 2015

14:50 Case Study: Google Shopping: The Next Frontier In Paid Search (A Practitioner’s Toolkit)

Image-based product ads continue to grow at a strong pace, with marketers shifting their attention and advertising dollars toward this emerging channel. As consumers become accustomed to the immediacy and relevance of these highly-visual ads, expect Google to increase their prominence within search results both on desktop and mobile. Prepare for the holiday shopping season by learning practical tips to optimize your Google Shopping Campaigns and maximize the ROI from this increasingly important channel.

• Find out how one marketer turned this dormant channel into a multi-million dollar customer acquisition source
• Receive 10 (yes 10!) practical testing ideas to increase reach and CTR by optimizing the product feed and ad-group/product-target structure
• Learn how to hack the auction by utilizing negative keywords and campaign-level priority