eTail East 2015 (past event)
August 10 - 13, 2015
Call: 1.888.400.5404
Mosheh Poltorak
Retention Marketing Manager
Blinds.com (subsidiary of The Home Depot)
Check out the incredible speaker line-up to see who will be joining Mosheh.
Download The Latest AgendaThe Search, Display & Online Media Summit
Thursday, October 8th, 2015
14:50 Case Study: Google Shopping: The Next Frontier In Paid Search (A Practitioner’s Toolkit)
Image-based product ads continue to grow at a strong pace, with marketers shifting their attention and advertising dollars toward this emerging channel. As consumers become accustomed to the immediacy and relevance of these highly-visual ads, expect Google to increase their prominence within search results both on desktop and mobile. Prepare for the holiday shopping season by learning practical tips to optimize your Google Shopping Campaigns and maximize the ROI from this increasingly important channel.
• Find out how one marketer turned this dormant channel into a multi-million dollar customer acquisition source
• Receive 10 (yes 10!) practical testing ideas to increase reach and CTR by optimizing the product feed and ad-group/product-target structure
• Learn how to hack the auction by utilizing negative keywords and campaign-level priority
• Find out how one marketer turned this dormant channel into a multi-million dollar customer acquisition source
• Receive 10 (yes 10!) practical testing ideas to increase reach and CTR by optimizing the product feed and ad-group/product-target structure
• Learn how to hack the auction by utilizing negative keywords and campaign-level priority