Neil McKenna, Director of Interactive Marketing at 1800Flowers
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Neil McKenna

Director of Interactive Marketing

Check out the incredible speaker line-up to see who will be joining Neil.

Download The Latest Agenda

The Search, Display & Online Media Summit

Thursday, October 8th, 2015

11:25 Case Study: Delving Into The Future Of Display To Increase Your ROI

Neil’s career includes working on the full scope of campaigns, from planning and design to execution and tracking. He has tons of real world, in-the-driver’s seat experience with display. In this session, he talks through the how, when and where to use performance display (as opposed to mass blast and branding display). He’ll offer tried and tested ways to bring your display programs into the future, including why transparency is super important in measurement and optimization. And he’ll discuss where display should partner with other channels.

• Balancing relevance with effectiveness
• Measuring the effectiveness of your campaign holistically
• Bringing your display program into the future