Toni Jones, Director, Digital Marketing & Customer Experience at U-Haul International
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Toni Jones

Director, Digital Marketing & Customer Experience
U-Haul International

Check out the incredible speaker line-up to see who will be joining Toni.

Download The Latest Agenda

The Search, Display & Online Media Summit

Thursday, October 8th, 2015

15:15 SEO Panel Discussion: Implementing Effective Measurement Of Your SEO Programs

With a passion for online marketing, our panelists are responsible for driving the overall strategy for acquisition and retention. They’ll review approaches to move you way ahead of your SEO competition in this dynamic panel. Take a close look at the performance of your program, and leave with lots of notes.

• Look at how content, SEO and social best practices tie together
• Create relevant content (videos, etc.) that has a broader reach
• Remove some of the focus on meta titles and descriptions
• Outline what works and what doesn’t (to avoid pitfalls)